Staging By Sandy

 STAGING FAQ’S…

My house isn’t worth being “professionally staged”?

Even spending a mere $500 for staging services should net you thousands in return and speed of sale based upon statistical data. In the previous statistics, unless the house is under 50K this argument is invalid.

The housing market is good and my house doesn’t need to be staged to sell?

You’re right. Every house will sell, it’s just the matter of when and for how much. Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, Staging By Sandy professionally staged homes sell on a conservative average for 6%+ more*. If your home sold for 400K un-staged it probably would have sold for 425K staged.

Why can’t I just stage my own home?

Home sellers are usually incapable of successfully staging their own home. Why? Because our home is like our child, we don’t always see all of their flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don’t “stage” homes everyday so the idea that they can expertly transform their own home is a bit silly.  That’s what Staging By Sandy professionals are for and that is where the greatest returns come in.

Can’t homebuyers use their imagination and look past the décor?

Only a mere 10% of homebuyers can actually visualize the potential of a home. This is why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.

Still not convinced? Check out our “Staging Statistics” as well as our “Top Dollar Guide” for getting the most out of your home sale

WHAT IS STAGING?

Home staging is the art of making a home more attractive and appealing to potential buyers.  It creates a place that buyers will “feel home” in the minute they walk through the door and want to call home……their home.  .  This is where PlaceLift can help.  We use an 8-step process known as FEEL HOME in order to accomplish this:

FIRST IMPRESSIONS: We will put on our “buyer’s eyes” while walking thru each room and take note of what grabs us, what doesn’t, and what gives us a cozy feeling of home. 

ELIMINATING CLUTTER: We will start packing things away in order to create a more open, spacious and flowing feel. People look for and buy square footage! 

EMPHASIZING THE POSITIVES; DOWNPLAYING THE NEGATIVES: By finding the natural focal points, we will highlight what we love about each room, and hide or modify the negative aspects. 

LIGHTEN UP: Focusing on light and color, we will make each room into a bright, warm and inviting space that buyers can respond to. 

HOME BUYERS APPEAL: For buyers to feel at home, they need not be reminded that it’s your home. Therefore, we will depersonalize the space while, at the same time, retaining its warmth.
 

ODORS/CLEANING/REPAIRS: Because you have lived there so long, the “dirty work” is often overlooked. Let’s rid the buyers of any mental “repair” or “to-do” list by doing it ourselves!
 

MODERNIZING: Wherever possible, we will update the style of the home so the buyers feel the value; feel they are getting the latest and greatest.  

EMOTIONAL CONNECTION POINTS: And finally, we want to create the “WOW” factor! This is the ultimate goal, as we want the buyers to emotionally connect with the house; to subconsciously desire the house; to buy the house.